Wow! Pepsi!

Okay, so I might be late on the topic of this, but I was there when the packages started changing and the new Pepsi logo and brand appeared. I remember standing in Smith's Grocery Store on 400 South in Salt Lake debating whether it was a good idea or not.

At first I didn't like it. Too minimalist and 50s/60s for a drinks company. But, it was then pointed out to me, that it stands out from every other drink on the shelf. And it truly does.

While Coca-Cola are going for as much detail as possible, with swirls, fake droplets and visual stimuli galore, Pepsi are giving us a break, keeping it plain, recognisable, and less cluttered.

What it says to me is, chose me, drink me, I won't give you a headache if you look at the can too long.



My one and only qualm now is that the E has a Pepsi swirl in it. That seems like the doing of some marketer or account handler and not the creative who designed it though. It seems out of place and doesn't do anything. No adding or taking away from the brand.

On top of the new logo/bottle/can there are fantastic billboard posters with strong block colours, and large type. I love type. The words Wow, Lol, Awesome etc etc are written as big as they can fit with the pepsi logo sitting in place for the letter O. Enough said. Again, it's an advertising campaign that doesn't overwhelm you. You know what it is, you know what they're saying, everything is clear – there's no need to go all Cluedo about it and stress your brain out trying to piece things together.

My theory is that this the beginning of a new cycle. Gone is the mystery, here comes the answer on a Pepsi-Platter.

Here are the billboards combined into a fantastic flash or after effects video.



I would dare say that this is one of the most 'refreshing' pieces of design ever. The entire idea and concept is phenomonal, and then to coincide and use the refreshing of America because of their new president is just a genius piece of marketing. It's simple. Everything gets changed – everything gets refreshed. It was time for change, and everything is.

To take it further you should check out their Pepsi site, their microsite, and their youtube site.

The future of Graphic Design.

I have been trying for two weeks now to write an essay about the future of Graphic design for adbusters. I've just about given up getting what I want to say out, but this YouTube video is pretty much everything I want to say and more.

I have a graphic design degree, but it means nothing, and today people with graphic design degrees are actually mac operators. Art schools churn out mac operators. Have you ever wondered how an academic university can all of a sudden teach graphic design and nothing else that is artistic related? Well it's because they teach people how to use adobe products. And with the increase in pirated adobe products people at home with 'free time' can goodle tutorials and do what ever they want.

Graphic design is essentially communication from one person to another, and that is what it is going back to, as more and more people learn how to use programmes that 'help them design' they are acheiving what they want by cutting out the middle man. Sadly the middle man is the designer, and soon we will all be fighting for the crumbs of jobs.

This video pretty much explains it all. Companies taking marketing into their own hands and using all available mass media, user content controlled sites to get their message across.

And it succeeds.

How Do You Get Great Ideas?

Ideo are a design company that I hold in high regard. If Fabrica would ever reply to me I would be applying for jobs with them... or doing my masters in design writing in New Yoik.

Anyway.

I just downloaded a widget that asks a new question every day.

Today's question is: How do you get great ideas?

The grammar seems a little incorrect, but who am I to judge?

My thoughts are: that great ideas are not gotten. They do not just appear. They are not something that wakes you up in the middle of the night and by morning you are done masterminding your ideas.

A great idea is something that grew from an idea.

I'm going to use a quick and partially appropriate metaphor. It is like (or a simile if you're Ed Byrne) the Great Wall of China. It is great. It started with an idea, it started with a thought, it started with one brick, and one pair of hands, followed by many thousands of others. There was one person though that laid the first stone/brick.

And then as the chinese proverb says 'Many hand make right wolk.'

That's what an idea is. It's not something forced, and more importantly it comes from the want to fulfill and need (rather than the need to fulfill a want).

That is how great ideas come to be. From one thought, that is built on over time, and developed by other people to the point of it becoming great. More than likely your 'Great Idea' will far succeed your own meandering existence.

How do you get Great Ideas?

Ideo are a design company that I hold in high regard. If Fabrica would ever reply to me I would be applying for jobs with them... or doing my masters in design writing in New Yoik.

Anyway.

I just downloaded a widget that asks a new question every day.

Today's question is: How do you get great ideas?

The grammar seems a little incorrect, but who am I to judge?

My thoughts are: that great ideas are not gotten. They do not just appear. They are not something that wakes you up in the middle of the night and by morning you are done masterminding your ideas.

A great idea is something that grew from an idea.

I'm going to use a quick and partially appropriate metaphor. It is like (or a simile if you're Ed Byrne) the Great Wall of China. It is great. It started with an idea, it started with a thought, it started with one brick, and one pair of hands, followed by many thousands of others. There was one person though that laid the first stone/brick.

And then as the chinese proverb says 'Many hand make right wolk.'

That's what an idea is. It's not something forced, and more importantly it comes from the want to fulfill and need (rather than the need to fulfill a want).

That is how great ideas come to be. From one thought, that is built on over time, and developed by other people to the point of it becoming great. More than likely your 'Great Idea' will far succeed your own meandering existence.