Another Whinny Essay... seriously. I need to stop.

I just submitted this to adbusters. Not my finest piece of writing, but let's face it, I am slacking these days. Lack of reading equals lack of quality writing. Alas. Enjoy.

A Call For Superheroes.

Now is the time to forget the rules; all bets are off. Now is the time to shed our contemporary consumer society costumes, and truly reveal the superheroes within ourselves.

The concept of superheroes is not unusual, they have been part of our fantasy culture for decades and they cross international cultures and barriers. I would go as far as saying that as long as man has existed he has always dreamed of having super-natural powers and abilities that set him apart from everyone else and give him authority to help and save the world, or at least help with his labour.

What’s not so commonly recognised is the similarities of superheroes to the contemporary consumer world. Superheroes don masks, capes and lycra snug-fitting outfits and alter their identities to conceal who they are, or rather augment who they want to be: a crime fighter; a life saver; a bringer of justice. We are guilty of doing such things with our own purchases, and our own everyday clothes. We buy things that will make us feel like who we want to be and that we think will display our inner personality to the outside world. Really we are just fitting into genres and shoe-horning our lives into a brand we think we identify with. We have been behaving like superficial superheroes for decades, but this is now a call for real superheroes: for people to realise their potential and realise the difference they can make in this world.

No, we don’t have any kind of super natural powers, but I don’t think that possessing abilities beyond reality would actually help, but more so hinder. This is up to us. We don’t need a mask, a cape, or any kind of special outfit. We don’t need powers, or to have been born on another planet. We really don’t need to conceal our identities or suppress who we are any longer. The pressure to conform to a certain genre and to appeal to the people already leading that niche of society has reached boiling point and we can now free ourselves. It’s time to let our superhero selves reign supreme. We need to save the planet, and we need to do it as superheroes.

Let’s shed our brands, and our obsession with spending. Let’s start to help the people we know and the people we don’t know; let’s talk to our neighbours and save society; let’s go outside and experience nature and appreciate how intrinsically linked to it we are; let’s make amends with our family and friends and have no animosity; let’s look at the sky and realise how wonderful and beautiful it is; let’s not fear our own culture, anyone else’s culture and especially not religion; let’s stop working so many hours, and stop wanting gadgets, brands, and things beyond need; let’s say no more to being psychologically tormented and depressed by the cold world we have invented; let’s listen to the young and the old; let’s cook real food and no longer be a slave to work and the microwave meals made for convenience; let’s realise that the things we own will not afford us one iota of real happiness; let’s design things that will help people rather than things to make money; let’s put down the TV remote and read books; let’s enjoy life and realise that memories are what make it; let’s learn from each other and never stop learning; let’s care about the world; let’s care about people; let’s be happy; let’s care about oppression, war, and let’s no longer stand for corruption among our ‘leaders’. We have the power to rise up and take back the planet that is ours. Let’s change the world, let’s be superheroes – together.

Adbusters 78 Quotes

I’ve had a couple of quotes thought out for a few months now from the number 78 issue of Adbusters.



It’s when you believe in something, when you stand for something, when you put forth not a symbol, but a piece of yourself – that’s when the sparks begin to fly. Rodchenko, Heartfield, Klaman – they were more than designers. They were the life, the blood and the voice of their struggles – completely immersed in the burning issue of their day. They didn’t depict culture, they were culture. To push the boundaries of global culture in a fresh way, you have to do more than just design, you have to live.



...things have really gotten out of hand... I push tidbits of information around computer screens until what I’m working on accumulates a kind of slickness..



Children who survive through adolescence surrounded by gray walls and little time in the wilderness may not necessarily spend the rest of their lives believing that nature is a scary place, but the evidence suggests that their deficit of experience will result in an adulthood of generally higher stress and poorer health. Preserving and encouraging a natural environment is basic wisdom for the twenty-first century. An attractive future for humanity will be one in which all kids have the opportunity to roam, without fear, in an unspoiled land.

With a Rock in my hand.

It's so good to be back on the non-fiction. As much as I loved my break filled with vampire romance I am truely suited to reading non-fiction books, or fiction books that are non-fiction laced with a ficticious surrounding (like 1984, the catcher in the rye, on the road, Chuck Palanhuick's life works).


(can I just say, and this is off-topic, VLC plays ANYTHING, best media player ever for that.)

There were a couple of articles I read today in the most recent issue of Adbusters that really grabbed my attention.

Two of them are actually on the adbusters website and they can be found here:



This one is about hipsters.

I think Eilidh and I used to call them scene-sters back in the day, and now they have grown into hipsters.

I was quite alarmed when I read it because a lot of the things that they list off as 'ways to identify a hipster' are things that I have done in the past, or that I am currently doing. On futher inspection and with continued reading I realised that I am not a hipster, because I couldn't care less. The things that I buy and especially the clothes I wear are more-so because I don't give a rat's tail most of the time. Yes, there is a certain look I want, it's a Vikki Miller Queen of the World look, however, I just do, I don't really think about it any more. I used to go out of my way to try and stand out, but now I don't really care.

The other thing in that article spoke about trends of music and film and how things are popular among the hipsters until too many people like it. Now, this is something I am guilty of. I think I have a low tolerance level, or at least I used to, because I am certainly better and just getting on my with life and not worrying about what other people are doing or how they are perceiving me (not that I don't care completely, just that I am better than I was). I have been known to stop liking things when they get overly popular, this is moreso because I hate manipulation, market anything in the right way and it will sell, this has been proven on many occasions. For things to get overtly popular without the correct slow and painful method, means there has been some kind of subliminal marketing which tells people to buy something because it will verify their identity. Sounds harsh? Well it's the truth.

That's why I stop liking things, because I do not want to be associated with the fad, the movement, the genre that is being promoted and the meaning that gives to my identity. I want my own identity, not one manufactured by someone else. This is why popular songs from the 90s/80s and even a couple of months ago, I will now listen to again. Because the blood-sucking marketers have moved on to use something else to exploit the generation with.

I dislike, however, that art is getting mixed up with the hipster genre. Not all art school atendees are hipsters. There are plenty of genuine artists, and to use old film cameras or polaroid is not just to be cool, it's an attempt to bring reality back to a digital world. None of this is the hipsters fault and I hate the way the article segregates them and makes them sound like imposters or heathen's. They are recycling clothing like the environmentalists tell them to do, they are being creative in dress and with art. Granted, I hate that they are my competition, but that's just because they are better than me (at art, and angsty teen blogs - I no longer than the teen, just the angst).

Moving on though.

This article is about tupperware

After reading it I really want to go to a tuperware party, call me a molly mormon but I do. I want to go and bend plastic and oooo and aaaah over how strong and airtight plastic can be. I, however, do not want to go to a taser party. Well, not unless it was a self defence party, where we were actually taught something useful other than how to carry a weapon and still look good. I bet half of the women, if not all, that own those leopard print tasers (leopard print is pretty cool) won't even be able to get them out of their bags. They will be mugged regardless because no one told them they will be shocked, they will be scared but they have to be in the mindset and use their addrenaline rush to take action (if it's safe). I'm sure some of those women might end up injured because they resort to using their laser taser faser mcgaser instead of their own common sense.

It's a shame common sense isn't sold with leopard print patterns, the world might make a little more sense if it was.

Here comes the hard slaught for me. (how good a word is slaught?) The next two articles I am going to type-a type-a type-a (like lil vicky's school of dance, but not, because I have two k's I am borderline racist).

This is from an unknown page of Adbusters number 79.

the page number is unknown because they don't have page numbers.

9/11
When foreign fighters flew into the World Trade Centre, America's confidence was shaken to the core. But instead of reinventing itself once again, America has come undone.

Today, the US is bogged down in a war that is both unpopular and unwinnable. It's economy is on the verge of collapse. Washington is paralyzed with calcified politics and unable to create sustainable energy policy, break its addiction to debt or stop antagonizing foreign foes.

But for the first time, America cannot point the finger at an identifiable enemy. For the first time, America must come to terms with the fact that this is a self-inflicted crisis. The question now is whether America can survive this latest challenge and remain one of the world's most dominant powers, or whether its confidence has finally been broken for good.



There is no author for that. My comments on this are that what I've been saying for the past few weeks is correct. Granted, I say it as a proud joke, but I do believe that the United States are going to need help, and I suspect that the empire - that is the Great British Empire - will start to reform. The United Kingdom will need help as well, but we have picked ourselves up again and again, as a nation. Granted, i've not been alive for the past times and the quality of the majority of this nations citizens has somewhat deteriorated in the past few decades. So it will be interesting to see if we can stay afloat. I think our cynicism and our dour faced nature, our grip on reality, mixed with our inability to actually complain properly will see us through.

Okay, here's the next article:

begging for more by Kono Matsu

Two years ago, in his annual state of the union address, President Bush chastised America for its raginig addiction to foreign oil. In the stern language of disapproving patriarch, Bush let it be known that he intended to address the growing problem before his tenure was up.

Now, with only a few scant months of his presidency remaining, Bush has finally unveiled his energy plan. After begging and barely getting the Saudis to pump more oil, he is attempting to strong-arm Congress into lifting the ban on offshore drilling. Bush's plan, which would cause untold environmental damage, will only yeild enough oil to support our current level of consumption for two-and-a-half years. And were the drilling to start tomorrow, it wouldn't become available in the market for at least a decade.

Some plan.

So why didn't Bush start by suggesting that Americans drive less, drive slower, or stop driving altogether? Why didn't he urge funding for alternative fuel research or push for a carbon tax?

The reason is because, in addition to being the most inept leader this country has ever known, Bush is an oil man.

We never had a chance.

Seven years of Bush policy has left America crushed by debt, stuck in Iraq and isolated from the rest of the world. Bush will undoubtedly be remembered by history as the straw that broke the empire's back.

And yet, despite it all, the man himself seems to be faring well. Displaying the unflinching gusto for which he's famous, Bush's inner fortitude is nothing short of a phenomenon.

Despite his litany of flaws, I admire Bush for his unwavering sense of self-confidence. I am in awe of whatever force - be it will or ignorance - that shields him from the onslaught of public opinion. Still, sometimes before the sun sets on his presiidency, I'd like to see someone confront him for his crimes. I'd like to seee a reporter, a citizen or a disillusioned war veteran hold him accountable for the destruction his administration has wrought. I'd like someone to make him answer for the million people who have died on his watch or the eco-crisis he has left woefully unaddressed. But most of all, in front of the blazing lights of media cameras, I'd like to see someone wipe that smirk off his goddam face.



When I was in Utah in November there wasn't a lot of politics or debate. Since then the sub-prime mortgage nonsense, the 'credit crunch', the price of petrol, the fear of running out of oil has actually occured. It's been a busy year. So while I was in the republican Bush loving state of Utah in May I heard all about the oil in Alaska, and how people didn't care about the environment or the life of animals if it meant the sustainability of the American race. I kid you not.

There were many comments I heard, from all ages and wakes of life that suggested the solution was digging for oil in the United States.

Now, Oil in the states has been known about for a long time, but the US decided a long time ago to not use their own oil, they decided to buy North Sea Oil from Maggie the spazz Thatcher when she sold us down the river in the 70s, and they decided to buy up and use the Eastern oil in Iran, Iraq, Kuwait, Saudi Arabia etc etc. Well, what the bloody hell have they done with it?

That was a lot of oil, where did it go?

It would be nice if we all had an unlimited supply and we could keep driving around until the cows come home, and live the life we think we all want. But the truth is, we just can't do it. We just can't keep living that way. We were given a pure blessing that we just stuck to. Rather than continuing technology and improving on our laurels we stayed there. We just sat back and enjoyed the wind blowing through our hair. We became lazy.

This had not happened before, think about how quickly other generations and other centuries have improved upon inventions and technology. We are no longer moving as rapidly as we once did because we no longer invent things for the sake of improving our life style, but we invent things to make money, to exploit people and to just shift all the numbers from one bank account to the other. Our forefathers discovered oil, invented cars, we've improved upon them but we just invent numbers. What do we have to show for decades of thinking? Hyperindividualism. Inventing things for the benefit of individual gain rather than the improvement of the lives of the members of our society.

When it comes to design this is the biggest question of them all. I think however, rather than the question being, how do we invent a new fuel or a new material to easily keep our current way of life? Perhaps the question should be, 'How do we change our way of life to be in accordance with the things nature has provided us with?'

We are not smarter than nature. That is man's biggest fall down and largest mistake. Thinking that we are smarter than nature and that we can live and survive without it.

We, technically, all should have that giant 'the spazz' name in between our first and surname's.

What a mess. Rather than digging oil, we should be digging our way out of this mess, out of this dependency for oil, out of this black hole we have drilled our way into.

Authenticity: Our Authentic Soles.

I remember my first pair of Authentic Dr Martens (the shoe with the bouncing sole). When I ripped them out of their box to start breaking them in, I noticed an advertising flyer in the bottom of the box that read ‘if you walk a mile in another man’s shoes you will understand his pain. If you walk a mile in another man’s Dr Martens, you will never give them back.’

Over the years I have worn several different brands of shoes, and with every new pair I have had to break them in, and mould them into the shape of my personal footprint, making them unique and intrinsic to only myself. I have walked in several different places and the places I have walked are completely unique, and no one will ever be able to mimic my experiences - although they can wear the same shoes. These experiences are what make us all authentic, real and completely unique; they have become inseparable to our own personal identities, because it is our opinions, beliefs, values, emotions, feelings, and experiences that make us who we are. Our identities are the only thing left that is truly authentic.



Our inner soul (I use the term soul to mean our emotional and psychological attributes, rather than an attempt to spark debate about the existence of the human soul) is no longer what matters to the consumer culture. We already have two branded soles on our feet, why would we need another that takes time to understand? By electing to wear a pair of Dr. Martens I was attaching that brand to my physical identity. Since then I have associated with scores of objects that have been scrutinised and judged by other individuals. Our physical appearances are always on trial, and our external identities are based upon our relationship with objects, brands, and the symbols that they emanate. In this contemporary world everything
is consumed quickly: objects, information, images, attitudes, the general ethos of society; we all expect things to happen now. There is no longer time to walk a mile in another person’s shoes and truly discover their soul brand, because the only soul that matters in the consumer world is the brand name on our sole.








* This article was published in the June 2007 edition (issue 72) of Adbusters - The Journal of the Mental Environment.