California Community Colleges
The I Can Afford College campaign has several targets split between a latino and multi-cultural audience. The outdoor boards were tailored to each audience just like the digital and pre-roll.
California Department of Public Health
We adopted a tactical strategy for the outdoor boards in order to give usable tips to help people on their journey to a healthier life.
California Department of Parks and Recreation
We brought our life jacket safety message straight to the water by erecting inflatable billboards on lakes throughout California.