Outdoor

California Community Colleges
The I Can Afford College campaign has several targets split between
a latino and multi-cultural audience. The outdoor boards
were tailored to each audience just like the digital and pre-roll.







California Department of Public Health
We adopted a tactical strategy for the outdoor boards
in order to give usable tips to help people on their journey
to a healthier life.





California Department of Parks and Recreation
We brought our life jacket safety message straight
to the water by erecting inflatable billboards
on lakes throughout California.