Appliance recycling company JACO Environmental partnered with several utilities across the US to encourage residents to recycle their old second refrigerator.
This campaign promoted the ease of the program. Someone coming to your house and removing the fridge for you. All the heavy lifting and transportation done, and you could even get a rebate for it. The only thing easier, we decided, would be if the fridge walked away on its own, or was transported in the night by elves, or blasted away like a rocket.